SEO or Search Engine Optimization is now just about used everywhere. Just to understand it in layman terms let us take the example of an airplane, One may think that are hundreds of parts in the machine but still if there is a mechanical failure the plane will not crash. How is this possible? The answer is simple. It means checklist. Before a plane takes off a complete check is done on every part to see if they are working well or not. The same list applies for SEO where one can make sure everything is working perfectly for the next website article. However, a checklist will not guarantee you of crashing but will ensure that your post has the best chance to rank high in Google. Here are a few tips to the best SEO.
- Choose a right keyword: The first step is to select a phrase that will stand out in the post. The easiest way is to use the Google Keyword Planner which is a free tool. Suppose one has chosen a keyword like kind of cute dolls one could find a lot of searches. Surprisingly no other closely related words had such a high search.
- Research the competition: When getting into any business one needs to do a certain amount of research.
A little browsing is all that one needs to do and then head to Google.com. Then take a look at the contents on Google. The top ten are your competitors, and so you have to do better to go straight to the number one position.
- Write the Best Content: Now that one is sure and knowledgeable about the competitor, it is now time to write the contents. To do this is an incredible task but it has to be done so as to knock the wind out of your competitor, whatever the page one may create, it has to be better than the rest of the field if one wants to reach the top. The keyword should serve as a magnet that pulls any and everyone to it.
Put the keywords in the Page Title: Now this is crucial, and that is the page title should have the keyword in it. The title should be such that it does an interesting reading and gets the client to click on it. Suppose one is into making money, then one could either settle for a boring title like Make Extra Money or go in for something innovative like 51 ways to earn more. Obviously, the latter sounds better and could get more clicks. The same way for English Institute the keyword used was We Teach like no one does. Now anyone who knows good English will find that keyword absurd because it sounds wrong. Being a little innovative one can change the keyword to No One Teaches like the way we do. Now that makes interesting reading and could get more clicks. What matters is the keyword, and that is the all- important factor.